Back in 1966, Timothy Leary met Marshall McLuhan, guru of the global village, and seeded the idea in Leary’s mind that a conflict between the old industrial society and the new information society was to be played out in the new arena of power—the media. Those who understood this would create the future. Leary, and other members of the psychedelic movement, aimed to be among those who would create this future. Consequently, during the 70’s the new future’s epicenter consequently shifted from the Haight/Ashbury district in San Francisco to Silicon Valley, some fifty miles to the south, as the hippie creators of the future got in on the ground floor of the computer (information) revolution. The hippies weren’t the only group to realize the potential of new information technologies. Entrepreneurial yuppies smelled profits, and were in on the ground floor too. What appears to have emerged from the intersection of these two groups is a yippie mentality that combines the ideology of both; the notion of a digital utopia [where] everybody would be both hip and rich. —Andy Cox, What’s the Story Morning Glory?
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